Macy’s, one of the top department stores, adopted the SOLUM ESL System to strengthen their competitive pricing and to increase store efficiency.
In 2017, SOLUM designed and developed Item Labels specific to Macy’s need, and in 2018, launched SOLUM ESL in 540 store locations. With the successful launching and achievement of their marketing plan, Macy’s is preparing to expand to other departments with newer SOLUM ESL solutions.



As a retail leader in technology and innovation, Macy’s has been evaluating digitizing product pricing and information for years. Prior to SOLUM, all product-based electronic labels were shelf based and could not be used in the department store environments.

Collaborating with and understanding Macy’s requirements, SOLUM was able to design and develop the Item Label line. SOLUM’s Item Label not only provided the functionality of digitization but also a new sleek design worthy to use with designer and fashion products.



SOLUM’s design team worked with Macy’s team to produce a vast line-up of designs for their different needs, which was ultimately narrowed down to 3 specific designs. SOLUM was able to expedite the design, development, and manufacturing of 500,000 ESLs within 3 months to meet Macy’s target timeline.

All this was possible because of SOLUM’s in-house capabilities. For tag management, SOLUM provided the AIMS Central Server allowing Macy’s to be able to centralize tag updates and pricing from a single location, helping save on infrastructure costs.

Store associates no longer having to replace paper prices, they are able to focus more time on customer service and support. With SOLUM ESL, Macy’s is able to update prices overnight for all stores and also schedule price changes during the day to provide dynamic store pricing, improve & efficiency, and increase sales. With the initial success, Macy’s and SOLUM continue to discuss new designs and applications for future expansion.

SOLUM Marketing


Macys, ESL, Electronic Shelf Label, Newton
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