Achieving creative and striking in-store promotions is challenging to do on paper, literally. Fortunately, with the Newton Color ESL from SOLUM is making it possible to digitize your store signage while providing a more interactive customer experience. Bland content can be a thing of the past, effective, versatile in-store promotions and campaigns are now part of your present.

These days, paper labels and posters simply aren’t as effective as they used to be. The contents are static and are increasingly becoming too costly in resources and staff labor to update and replace. Sticking with paper can put your business at an economic disadvantage. When you make the switch to electronic shelf labels, you simply pay for the initial costs and end up saving more in the long run as all updates can be done digitally with little to no additional costs.

When you can display unmatched visuals using the Newton Color electronic shelf labels, you provide shoppers with access to more product information at the shelf’s edge. You can get their attention through eye-catching visuals which can persuade them to make a purchase and help boost your sales.