To mark its 70th year, Kotsovolos and its parent company, Dixons Carphone, have finally made a move to apply electronic shelf labels in their stores, choosing SOLUM as their trusted partner in this integral part of their digital transformation.



Kotsovolos and Dixons were looking for a solution that can reduce their staff hours allocated for changing paper labels for every item on display in their stores.

At the same time, they also need a labeling system that can effectively display the specifications of their products, which can also serve as a sales tool for their store personnel. 

Lastly, they were looking for an advanced ESL solution that can boost the ambiance inside their stores - which is part of their innovation program that is to provide next-level customer service and interactivity to their customers. 



SOLUM's shelf labeling system accelerated Kotsolovos' overall operations, including improving customer service and providing a more convenient customer journey, as well as supplying a more efficient and data-driven practice to replace manual processes, improving productivity by a whopping seven percent.

With this success in their Kotsovolos stores, Dixons now have their sights set to start bringing ESLs to the entire Greek market.

SOLUM Marketing


Kotsovolos, Electronic Shelf Label, Newton
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