BLE Tracking Solution
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Invisible Barriers to Retail Growth
SOLUM’s BLE-based solution overcomes the cost, accuracy, and privacy limitations of traditional camera or Wi-Fi-based systems,
delivering precise in-store location data for smarter retail decisions and enhanced customer experiences
Are you Struggling to Extract Actionable Insights from Customer Behavior?
Without precise data on where customers go or how long they stay, it’s hard to measure display performance or campaign effectiveness.
Do Camera or Wi-Fi based Tracking Solutions Fall Short?
Traditional methods struggle with privacy issues, infrastructure cost, and complex maintenance—limiting their scalability and real-time responsiveness.
Precision Tracking for Smarter Retail
Leverage BLE technology to capture real-time location data for optimized retail operations.
SOLUM’s BLE solution provides a flexible, low-power, and privacy-safe infrastructure designed for today's retail environments.
High-Accuracy Indoor Positioning
Privacy-Compliant Data Collection
Low-Cost, Plug-and-Play Infrastructure
SOLUM Ward Lineup
Experience the synergy of SOLUM ESL’s enhanced functionality and precise BLE tracking wards.
With these technology, the most efficient location-based asset tracking service becomes a reality at your stores.
S-Ward
- Scans BLE signals to detect general device location.
- Ideal for analyzing dwell time and generating heatmaps based on customer movement.
B-Ward
- Broadcasts 30–40 BLE signals per second for high-precision tracking.
- Visualize movement patterns of customers, staff, and valuable assets in real time.
T-Ward
- A tag-type transmitter that continuously sends BLE signals when attached to assets.
- Enables real-time asset tracking for theft prevention and performance analysis of mobile equipment like PDAs.
The New Standard in Retail Behavior Analytics
BLE enables real-time, power-efficient communication in retail spaces—
supporting customer navigation, personalized marketing, and workforce optimization
1. Customer Heatmap Data
2. Marketing Analytics
3. In-Store Asset Management
4. Staff Efficiency
1. Customer Heatmap Data
Track customer dwell times and movement patterns across store zones. Use this heatmap data to improve store layout and enhance the customer shopping experience.
2. Marketing Analytics
Analyze where customers linger and what triggers their engagement to refine promotional strategies. Support to boost ROI based on real-time behavior.
3. In-Store Asset Management
- Track the location of assets like carts and PDAs in real time. Prevent loss, reduce retrieval time, and manage resources with higher accuracy.
- This feature can be further enhanced when used with SOLUM Trace.
4. Staff Efficiency
Check staff locations to identify inefficiencies and reduce downtime. Enhance store productivity with smarter workforce management based on movement analytics.
FAQ
Explore frequently asked questions about BLE Tracking.
