Shopper Heatmap Analytics
Turn Bluetooth-powered shopper heatmaps into actionable retail insight
Bluetooth-Powered Shopper Insights
Elevate Ad Revenue
Real-time data quantifies offline ad performance.
Optimise Store Layout
Data-driven insights maximise sales and shopper flow.
Streamline Staffing Costs
Align staffing with shopper traffic to reduce labour costs.
Smart, Data-Driven Retail Environment
Bluetooth-Powered Shopper Analytics
Collects signals to map traffic, create heatmaps and estimate ad exposure, enabling high-value, data-backed ad placements for additional revenue streams.
Data-Driven Layout Optimisation
Utilises detailed heatmaps to strategically place promotional products in high-traffic zones. Maximises space utilisation and helps clear slow-moving inventory.
Dynamic Staff Deployment
Provides insights into peak zones and times. Retailers can optimise staff schedules and allocation, reducing unnecessary labour costs and improving customer service.
What Happens Without Shopper Heatmap Analytics
Unclear Ad ROI
Lack of data on ad exposure and shopper engagement.
Inefficient Layout Decisions
Store layouts are often based on intuition, not data.
Suboptimal Staff Allocation
Mismatch between staffing levels and fluctuating shopper traffic.
FAQ
Read our FAQs about Shopper Heatmap Analytics.
1
What is the Shopper Heatmap Analytics solution?
A Bluetooth-powered analytics platform that maps shopper traffic, creates heatmaps, and estimates ad exposure to quantify offline performance.
2
How does it work and what data do I get?
In-store sensors collect Bluetooth signals, then the dashboard shows visitor flow, dwell time, peak zones and hours, and campaign reach so you can track ROI.
3
How do retailers use these insights?
Optimise store layouts, place promotions in high-traffic areas, and align staff schedules with real demand to reduce labor costs and improve customer service.
