Highlights

New Concept, Rail-Powered ESLs

Integrated power & long life
Effortless ESL Power

Attach ESLs to the rail; no individual batteries required.

Easy installation
Sustainable Operations

Minimise battery waste and reduce carbon emissions.

Fast updates & flexibility
Shelf Digitisation

Optimise ESL functionality without battery concerns.

Structure

Power ESLs Smarter: More Power, Less Waste

Newton Power Rail eliminates the need for individual ESL batteries by supplying energy through a centralised rail-mounted power source.

ESLs are attached to the Power Rail.
ESLs are attached to the Power Rail.
Features

Centralised Power with Plug-and-Play Rails

ESL being attached to and detached from the Power Rail.

Simple ESL Mounting

Plug-and-play ESL setup activates instantly, reducing installation time and boosting efficiency.

Fresh lemons and navel oranges displayed on grocery shelves with electronic shelf labels showing prices of 0.99 and 0.98.

Multi-ESL Operation

Supports multiple ESLs installed along the same rail, significantly reducing the need for individual battery maintenance.

Digital price tag showing product details and a price of $554 for the Lumina Air Z5 smartphone on a store shelf.

Enhanced ESL Functionality

Stable power enables full ESL functionality, including 7-colour LEDs, buttons and page flipping, without battery-life concerns.

Electronic shelf labels with price updates for Minis Pop Candy and Berry Bliss Premium Jam displayed on a Power Rail.

User-Friendly Battery Swap

Battery replacement is simplified through a top-access design, allowing quick and easy swaps without removing the rail.

Invisible Barriers to Scalable Retail Innovation

Retailers face hidden costs and inefficiencies from maintenance, power infrastructure and integration issues

during digital transformation, ultimately hindering scalable innovation.

High Labour Costs

Woman changing a price tag to an ESL on a retail shelf.
Woman changing a price tag to an ESL on a retail shelf.

ESLs require regular individual battery changes, creating inconvenient and ongoing maintenance burdens.

Underutilised ESL Features

Collection of batteries displayed against a dark background.
Collection of batteries displayed against a dark background.

Concerns over ESL battery life limit the full adoption of dynamic pricing, picking and other advanced ESL features.

Environmental Concerns

Person walking with neon geometric lines overlaid on a blurred background.
Person walking with neon geometric lines overlaid on a blurred background.

Each individual ESL battery contributes to growing waste, making truly sustainable retail operations harder to achieve.

FAQ

Read our FAQs about Energy Saving.

1

What is the Energy Saving ESL solution?

A rail-powered, battery-free ESL system. The Newton Power Rail supplies energy to electronic shelf labels so each tag runs without its own battery, enabling reliable 24/7 operation at scale.

2

How does it cut cost and waste?

No individual battery changes, fewer service calls, and less downtime. Centralized power reduces battery waste and supports more sustainable retail operations.

3

What features does rail power enable?

Plug-and-play mounting, one rail driving many ESLs, and full functions like multi-page labels, buttons, and multi-colour LEDs. The rail’s power module swaps quickly from the top for fast maintenance.