Brand identity
Brand story
SOLUM began with accumulated expertise and experience in electronic technologies and has since grown into a globally trusted brand
for customers around the world.
SOLUM connects tomorrow’s technologies with today’s value, creating a sustainable future.
We define the brand philosophy and principles that guide SOLUM in providing a consistent brand experience at every touchpoint.
SOLUM brand visual motif
Dynamic growth
The concept of “Dynamic growth” captures the integration and expansion of “Empowerment”, “Enhancement” and “Expansion”,
symbolising boundless possibilities through the continuous formation of new shapes.
It visually represents SOLUM’s constant evolution through technology and innovation.
Empowerment
It symbolises flexibility and inclusivity, serving as the foundation for SOLUM to enhance its capabilities across diverse environments.
Enhancement
It represents growth and development, expressing the process of elevating value through continuous innovation.
Expansion
It signifies stability and expansion, reflecting how technology and solutions structurally expand and establish themselves.
About CI
Introducing SOLUM Blue: trust with momentum
A modern identity demands more than legacy.
That’s why SOLUM is introducing SOLUM Blue as our official brand colour, an evolved tone built on trust and enhanced with a subtle infusion of red.
This new chromatic direction captures the energy of transformation.
The red undertone reflects creativity and progress, while the base blue conveys stability and credibility. It is not just a shift in colour; it is a signal of renewed purpose and strategic clarity.
SOLUM Blue anchors our communication, design and product philosophy, fuelling innovation through a confident, forward-looking identity.
Colour system
SOLUM Blue is designated as the primary colour, supported by Blue, Black, Grey and White as secondary colours, and Yellow as the accent.
CI download
Through continuous innovation and change, we deliver differentiated value to customers and bring industrial innovation into everyday life.
We define the brand philosophy and principles that guide SOLUM in providing a consistent brand experience at every touchpoint.