Price Accuracy & Operational Efficiency
Ensures timely price updates and operational consistency based on POS and inventory data.
Real-time pricing for margin and speed
Boost profit margins
Optimise prices for maximum sales and profitability.
Best Shopping Experience
Maximise customer satisfaction by offering optimised prices.
Waste prevention
Minimise waste by dynamically clearing unsold or expiring goods.
Effective engine to optimise, sync and scale prices
Smart price optimisation
Integrates market, inventory and customer data to calculate optimal real-time pricing, keep online and offline prices in sync, and support competitive promotions against rivals.
Instant ESL price sync
Leverages SOLUM’s proprietary Newton protocol for rapid, error-free price synchronisation store-wide.
Dynamic inventory management
Adjusts prices based on stock levels and freshness, minimising waste and maximising sales velocity.
What happens without dynamic pricing
Offline sales erosion
Online price differences can drive customers away from physical stores.
Lost competitive edge
Limited ability to respond quickly to competitor pricing and market changes.
High operational costs
Manual price changes can lead to labour-intensive processes and errors.
Application cases with dynamic pricing solution
Timely Expiry Markdowns
Scheduled Promotional Campaigns
Event-Driven Promotions
Store-Specific Campaign Alignment
Smart Clearance
Lower prices automatically near expiry to reduce food waste. Use red LED ESLs to alert customers to discounted items.
Peak Hour Pricing
Apply peak-period pricing to high-demand items during lunch rushes or weekend peaks. Use time-triggered pricing rules to improve margins without manual input.
Flash Campaigns
Coordinate online and in-store pricing with instant ESL updates. Use blinking LED ESLs or Button Labels to draw attention to promoted items.
Localised Pricing
Adjust prices by region, store or even shelf zone, based on customer demographics or local competitors.
Integration with SOLUM Products
Newton ESL Full Line-up
Supports high-frequency price updates with robust wireless performance, even in harsh environments.
Aims SaaS
Manage all pricing strategies from a centralised platform. Connect to your existing ERP system for seamless control.
FAQ
Read our FAQs about Dynamic Pricing.
1
Does SOLUM ESL determine retail prices?
SOLUM ESL does not determine, calculate, recommend, or approve retail prices. Pricing decisions remain entirely under the retailer’s control and are governed by retailer-defined business policies, pricing systems, and approval processes. SOLUM ESL accurately communicates approved pricing information at the shelf.
2
Does SOLUM ESL support personalized pricing for individual shoppers?
SOLUM ESL displays shelf pricing information according to retailer-defined pricing policies and is designed to provide consistent pricing information at the shelf. The solution is not intended to present different prices to individual shoppers at the same shelf location.
3
Does SOLUM ESL use personal consumer data to change prices?
SOLUM ESL does not use personal consumer information to determine shelf prices. The platform focuses on synchronizing retailer-approved pricing and promotional information across stores while supporting pricing accuracy and operational consistency. Pricing policies remain under the retailer’s governance and compliance framework.
