Dynamic Pricing
Optimises promotional pricing using POS, inventory and production-volume data
Real-time Pricing for Margin and Speed
Boost Profit Margins
Optimise prices to maximise sales and profitability.
Better Shopping Experience
Maximise customer satisfaction by offering optimised prices.
Waste Prevention
Minimise waste by dynamically clearing unsold or expiring goods.
Powerful Engine to Optimise, Sync and Scale Prices
Smart Price Optimisation
Integrates market, inventory and customer data to calculate optimal real-time pricing, keep online and offline prices in sync, and support competitive promotions.
Instant ESL Price Sync
Leverages SOLUM’s proprietary Newton protocol for rapid, error-free price synchronisation store-wide.
Dynamic Inventory Management
Adjusts prices based on stock levels and freshness, minimising waste and maximising sales velocity.
What Happens Without Dynamic Pricing
Offline Sales Erosion
Online price differences drive customers away from physical stores.
Lost Competitive Edge
Inability to respond quickly to competitor pricing and market changes.
High Operational Costs
Manual price changes lead to labour-intensive processes and errors.
Application Cases for Dynamic Pricing
Smart Clearance
Peak Hour Pricing
Flash Campaigns
Localized Pricing
Smart Clearance
Lower prices automatically near expiry to reduce food waste. Use red LED ESLs to alert customers to discounted items.
Peak Hour Pricing
Apply peak-period pricing to high-demand items during lunch rushes or weekend peaks. Use time-triggered pricing rules to improve margins without manual input.
Flash Campaigns
Coordinate online and in-store pricing with instant ESL updates. Use blinking LED ESLs or Button Labels to draw attention to promoted items.
Localised Pricing
Adjust prices by region, store or even shelf zone, based on customer demographics or local competitors.
Integration with SOLUM Products
Newton ESL Full Line-up
Supports high-frequency price updates with robust wireless performance, even in harsh environments.
Aims SaaS
Manage all pricing strategies from a centralised platform. Connect to your existing ERP system for seamless control.
FAQ
Read our FAQs about Dynamic Pricing.
1
What is Dynamic Pricing with ESL?
A real-time pricing solution that uses electronic shelf labels to update store prices instantly based on POS data, inventory, demand, and campaign rules as keeping online and in-store prices in sync.
2
How does it work in practice?
The pricing engine calculates optimal prices from sales velocity, stock levels, freshness, and competitor signals. New prices are pushed to ESLs chain-wide in seconds via a secure protocol for fast, error-free updates.
3
What business impact can retailers expect?
Higher margins and conversion through timely promotions, lower waste by clearing slow-moving or expiring items, and reduced labor and errors compared to manual price changes.
