Düsseldorf – 27 February 2026 – SOLUM and Competera announced the expansion of their strategic partnership to further connect AI-driven pricing intelligence with real-time Electronic Shelf Label (ESL) execution across European retail networks. The announcement follows strong engagement at EuroShop, where the integrated solution attracted significant interest from retail operators across the region.
The collaboration brings together Competera’s AI-driven pricing solutions for enterprise retail with SOLUM’s Newton ESL platform, enabling retailers to align advanced price optimization with synchronized shelf-edge communication.
Competera’s platform applies machine learning and advanced analytics to help retailers balance competitiveness and value-based pricing, strengthen customer loyalty, improve pricing accuracy, and drive sustainable revenue and margin performance across large assortments. Through API integration with SOLUM’s Newton ESL infrastructure powered by the high-speed, low-latency Newton Protocol, optimized pricing recommendations can be implemented automatically and consistently in stores. This architecture enables rapid, synchronized price updates across large store estates, ensuring reliable execution of data-driven pricing strategies.
At EuroShop, retailers responded positively to the ability to connect pricing intelligence directly with live ESL execution, reflecting the growing importance of linking advanced analytics with dependable in-store infrastructure. The strong engagement at the event led to in-depth discussions around deployment priorities and integration pathways, with both companies agreeing to continue working closely with interested retailers to refine implementation models and accelerate AI-enabled pricing transformation across Europe.
Alex Halkin, CEO and co-founder at Competera, said,
“Enterprise retailers are increasingly looking to combine advanced pricing intelligence with reliable in-store execution. Expanding our collaboration with SOLUM allows us to extend AI-driven pricing into the physical store environment, ensuring strategies are implemented consistently and at scale across European retail networks.”
Daniel Lee, CEO at SOLUM Europe, added,
“A connected retail ecosystem requires more than advanced analytics. It depends on infrastructure that can execute at scale. The alignment of Competera’s AI-driven pricing solutions with our Newton ESL platform strengthens the commercial foundation needed to deploy intelligent pricing strategies seamlessly and at enterprise level.”
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