Highlights

New Concept, Rail-Powered ESLs

Integrated power & long life
Effortless ESL Power

Attach ESLs to the rail; no individual batteries required.

Easy installation
Sustainable Operations

Minimize battery waste, reducing carbon emissions.

Fast updates & flexibility
Shelf Digitization

Optimize ESL features without battery worries.

Structure

Power ESL Smarter : More Power, Less Waste

Newton Power Rail eliminates the need for individual ESL batteries by supplying energy through a centralized rail-mounted power source

ESLs are attached to the Power Rail.
ESLs are attached to the Power Rail.
Features

Centralized Power with Plug-And-Play Rails

It shows how to attach and detach the ESL to the Power Rail.

Simple ESL Mounting

Plug-and-play ESL setup; instantly active, reducing installation time and boosting efficiency.

Fresh lemons and navel oranges displayed on grocery shelves with electronic shelf labels showing prices of 0.99and0.98.

Multi ESLs Operation

Supports multiple ESLs installed along the same rail, significantly reducing the need for individual battery maintenance.

Digital price tag showing product details and a price of $554 for the Lumina Air Z5 smartphone on a store shelf.

Enhanced ESL Functions Usability

Stable power enables full ESL features (7-Color LED, buttons, flipping pages) without battery life concerns.

Electronic shelf labels with price updates for Minis Pop Candy and Berry Bliss Premium Jam displayed on a Power Rail.

User-Friendly Battery Swap

Battery replacement is simplified through top-access design, allowing quick and easy swaps without removing rail.

Invisible Barriers to Scalable Retail Innovation

Retailers face hidden costs and inefficiencies due to maintenance, power infrastructure, and integration issues

during the digital transformation process, ultimately hindering scalable innovation

High Labor Costs

Woman changing price tag to ESL on retail shelf.
Woman changing price tag to ESL on retail shelf.

ESLs demand regular individual battery changes, creating inconvenient and ongoing maintenance burdens.

Underutilized ESL Features

Collection of batteries displayed against dark background.
Collection of batteries displayed against dark background.

Worries over ESL life hinder the full adoption of dynamic pricing and pickingbattery features.

Environmental Concerns

Person walking with neon geometric lines overlay in blurred background.
Person walking with neon geometric lines overlay in blurred background.

Each ESL's individual battery contributes to growing waste, obstructing truly sustainable retail practices.

FAQ

Explore frequently asked questions about Energy Saving.

1

What is the Energy Saving ESL solution?

A rail-powered, battery-free ESL system. The Newton Power Rail supplies energy to electronic shelf labels so each tag runs without its own battery, enabling reliable 24/7 operation at scale.

2

What features does rail power enable?

Plug-and-play mounting, one rail driving many ESLs, and full functions like multi-page labels, buttons, and multi-color LEDs. The rail’s power module swaps quickly from the top for fast maintenance.

3

How does it cut cost and waste?

No individual battery changes, fewer service calls, and less downtime. Centralized power reduces battery waste and supports more sustainable retail operations.