Dynamic Pricing
Provides promotion price optimization based on data such as POS, inventory, and production volume
Real-time Pricing for Margin and Speed
Boost Profit Margins
Optimize prices for maximum sales and profitability.
Best Shopping Experience
Maximize customer satisfaction by offering the optimized prices.
Waste Prevention
Minimize waste by dynamically clearing unsold or expiring goods.
Effective Engine to Optimize, Sync, and Scale Prices
Smart Price Optimization
Integrates market, inventory, and customer data to calculate optimal real-time pricing, ensuring online-offline price sync and enabling competitive promotions against rivals.
Instant ESL Price Sync
Leverages SOLUM Propriety protocol, Newton, for rapid, error-free price synchronization store-wide.
Dynamic Inventory Management
Adjusts prices based on stock levels and freshness, minimizing waste and maximizing sales velocity.
What Happens without Dynamic Pricing
Offline Sales Erosion
Online price differences drive customers away from physical stores.
Lost Competitive Edge
Inability to respond quickly to competitor pricing and market changes.
High Operational Costs
Manual price changes lead to labor-intensive processes and errors.
Application Cases with Dynamic Pricing Solution
Smart Clearance
Peak Hour Pricing
Flash Campaigns
Localized Pricing
Smart Clearance
Lower prices automatically near expiration to reduce food waste. Use red LED ESL to alert customers to discounted items.
Peak Hour Pricing
Increase prices on high-demand items during lunch or weekend rush. Use time-triggered pricing rules to boost margins without manual input.
Flash Campaigns
Coordinate online and offline pricing with instant ESL updates. Use blinking LED ESLs or Button Labels to attract attention to promoted items.
Localized Pricing
Adjust prices by region, store, or even shelf zone—based on customer demographics or local competitors.
Integration with SOLUM Product
Newton ESL Full Line-up
Supports high-frequency price updates with robust wireless performance—even in harsh environments.
Aims SaaS
Manage all pricing strategies from a centralized platform. Connect to your existing ERP system for seamless control.
FAQ
Explore frequently asked questions about Dynamic Pricing.
1
What is Dynamic Pricing with ESL?
A real-time pricing solution that uses electronic shelf labels to update store prices instantly based on POS data, inventory, demand, and campaign rules as keeping online and in-store prices in sync.
2
How does it work in practice?
The pricing engine calculates optimal prices from sales velocity, stock levels, freshness, and competitor signals. New prices are pushed to ESLs chain-wide in seconds via a secure protocol for fast, error-free updates.
3
What business impact can retailers expect?
Higher margins and conversion through timely promotions, lower waste by clearing slow-moving or expiring items, and reduced labor and errors compared to manual price changes.
