Shopper Heatmap Analysis
Transform Retail Insights with Bluetooth-Powered Shopper Heatmaps
Smart Sensors for Freshness and Comfort
Elevate Ad Revenue
Real-time data quantifies offline ad performance.
Optimize Store Layout
Data-driven insights maximize sales and flow.
Streamline Staffing Costs
Align personnel with traffic to reduce labor.
Smart and Data-driven Retail Environment
Bluetooth-Powered Shopper Analytics
Collects signals to map traffic, create heatmaps, and estimate advertisement exposure, enabling high-value, data-backed ad placements for additional revenue streams.
Data-Driven Layout Optimization
Utilizes detailed heatmaps to strategically place promotional products in high-traffic zones. Maximizes space utilization and effectively clears slow-moving inventory.
Dynamic Staff Deployment
Provides insights into peak zones and times. Retailers can optimize staff schedules and allocation, drastically reducing unnecessary labor costs and improving customer service.
What Happens without Shopper Heatmap Analysis
Unclear Ads ROI
Lack of data on ad exposure and shopper engagement.
Inefficient Layout Decisions
Store layouts are often based on intuition, not data.
Suboptimal Staff Allocation
Mismatch between staff levels and fluctuating shopper traffic.
FAQ
Explore frequently asked questions about Shopper Heatmap Analysis.
1
How do retailers use these insights?
Optimize store layouts, place promotions in high-traffic areas, and align staff schedules with real demand to reduce labor costs and improve customer service.
2
How does it work and what data do I get?
In-store sensors collect Bluetooth signals, then the dashboard shows visitor flow, dwell time, peak zones and hours, and campaign reach so you can track ROI.
3
What is the Shopper Heatmap Analysis solution?
A Bluetooth-powered analytics platform that maps shopper traffic, creates heatmaps, and estimates ad exposure to quantify offline performance.
