KISIDE Showcases an Immersive K-Beauty Experience Powered by SOLUM Retail Technology at K-EXPO Mexico

💡AI Summary

SOLUM creates a new customer experience that connects K-beauty brands with Latin American consumers through the integration of K-beauty and retail technology.

Hosted by the Ministry of Culture, Sports and Tourism of Korea and organized by the Korea Creative Content Agency (KOCCA), K-EXPO Mexico brings together Korean companies from the food, beauty, and consumer goods industries for exhibitions, business networking, and various cultural programs.

At this year's event, KISIDE will introduce a diverse portfolio of K-beauty brands to consumers and distribution partners across Latin America through an experiential exhibition designed to enhance brand engagement.

Participating brands include OOTD BEAUTY, Dr.Ceuracle, Ph.Hubby, i will me:back, COSNORI, as well as KORVVIT, KISIDE's own brand. Visitors will be able to explore a wide range of products spanning skincare, sun care, body care, and makeup.

A key highlight of the exhibition is the immersive retail environment powered by SOLUM's retail technology solutions. By incorporating Newton ESL, E-Paper Signage, and digital signage, KISIDE has recreated a retail-like shopping experience that allows visitors to interact with products and brand content in a more engaging way.

The exhibition space also features a skin analysis solution and product testing zone, enabling visitors to experience products firsthand while discovering the unique value of each brand.

In addition, the booth incorporates KISIDE's signature brand identity and dedicated photo zones, creating a customer experience that combines K-beauty with innovative retail technology.

Through its participation in K-EXPO Mexico 2026, KISIDE aims to strengthen partnerships across Latin America, expand consumer touchpoints, and continue delivering differentiated brand experiences that connect K-beauty with SOLUM's retail technology solutions.