💡AI Summary

• SOLUM and Rynly have formed a strategic partnership to address the rapid growth of omnichannel fulfilment with a store‑execution‑focused retail solution.
• By combining Rynly’s fulfilment orchestration with SOLUM’s Newton ESL–based Pick‑by‑Light technology, the solution enables faster and more accurate in‑store picking.
• It helps retailers improve efficiency and scalability across complex fulfilment models, including click‑and‑collect, same‑day delivery, and marketplace orders.

SOLUM, a retail technology solutions provider, and Rynly, an in-store fulfilment technology specialist, have formed a strategic partnership to connect fulfilment intelligence with store-level execution in response to the growing complexity of omnichannel fulfilment.

As grocery and convenience retailers accelerate omnichannel fulfilment, in store teams are increasingly challenged by the need to fulfil growing order volumes at speed, while maintaining accuracy across multiple picking workflows and fulfilment channels.
The partnership brings together Rynly’s fulfilment orchestration capabilities with SOLUM’s Newton Electronic Shelf Label (ESL) platform, enabling a highly responsive pick by light experience at the shelf edge. Powered by the Newton Protocol, SOLUM’s Newton ESLs can be updated rapidly, with integrated 7-colour LED indicators providing near-instant visual cues at the shelf edge for fast and intuitive pick execution, while remaining fully integrated into the store environment.

Rynly’s platform orchestrates order priorities, optimised pick paths and task allocation in the background, while SOLUM’s Newton ESLs translate this fulfilment intelligence into real time, shelf level visual guidance. By turning digital instructions into immediate, intuitive cues, the solution reduces search time, minimises picking errors and helps store teams process multiple orders more efficiently.

The combined solution is particularly suited to retailers seeking to scale in store fulfilment without adding operational complexity. By leveraging Newton based pick by light execution, store teams can operate faster and more confidently, even as fulfilment requirements become increasingly complex across click and collect, same day delivery and third party marketplace orders.

SOLUM and Rynly will jointly highlight the partnership around the Retail Technology Show (RTS), demonstrating how connected fulfilment intelligence and Newton ESL driven shelf edge execution can support scalable, store level omnichannel operations.

Jonathan Pankethman, Vice President of Global Sales at Rynly, said:
“Retailers are increasingly looking for integrated solutions that allow store teams to manage growing fulfilment demands with clarity and confidence. Our partnership with SOLUM reflects a shared commitment to working closely with retailers, helping them streamline in store operations as omnichannel fulfilment continues to scale.”

Mark Duckworth, Country Manager UK & Ireland at SOLUM, added:
“With advanced ESL becoming an increasingly important part of retail digital transformation, we are strengthening our ecosystem to help deliver the most effective solutions for more complex operating environments. Through our partnership with Rynly, we can better support retailers in simplifying in-store picking and responding to growing omnichannel demand.”